How does Mass Media affect people in society? Essay

So far, there’re various media for people to choose and access the information such as television, radio, Internet, or even mobile phone, consequently, media have a full capacity to set a social subject for mass audience to think and talk about. Often, media do not deliberately set the agenda and determine the pros and cons of that particular issue, so it repeatedly causes bad consequences towards public as well as establishes ‘moral panics’, which can sometimes lead to mob violence. The studies point that there is a correlation between violence on media and violent behavior. The reason that violent programs go well on the global market is violent imagery on television gets high ratings; therefore, producers are forced onto market to make a profit. But more significantly, television has taken the place of other forms of communication that at one time tied us together in families and communities, and gave us all the opportunity to participate in creating and passing along our cultural story. Since mass media as crucial vehicles to influence public opinion, the government is likely to control and dominate the press and broadcasting. There was a wide range of restrictions on reporting and in many countries in the region at the time, we had a number of governments that were authoritarian governments that used press control as one of their political tools. Indonesia, China, Malaysia, Vietnam, Cambodia, Burma, Laos, just to name a few; all had restrictions on their own domestic media, restrictions on foreign journalists working within those countries, and restrictions on what news could be sent out. As example in Malaysia, during the government of Prime Minister Mahathir Mohamad, authorities controlled all major newspapers and broadcast outlets, ensuring a substantial degree of official influence over news published in the country. The only exception was the Internet, which had so far remained censorship-free. Additionally, under Malaysian law, authorities are required to screen foreign publications prior to their distribution in the country. For instance, Malaysian government blocked the distribution of some U.S. newsmagazines in 2002, apparently because the government considered some stories inaccurate and untrue, including reports on alleged links between the al-Qaeda terrorist network and groups in Malaysia. On the other side, Thailand, as the democratic society, is still in the criticism about the current Prime minister, Dr. Thaksin Shinawatra, regarding his policies and style of leadership whether they’re against the constitution and good moral or not particularly ‘War on Drugs’ policy. Furthermore, many people mentioned that he attempted to cover his critics by taking control of the country’s independent television station since 23 ITV staffs dismissed due to they â€Å"damaged the station’s reputation† by openly criticizing the station’s buyout by the Prime Minister. Not very long, the press violently reacted and declared that he was as dictator. Even more serious, some journalists believed that they were exposed to serious reprisals when they disclose the corruption of local authorities. Although Dr. Thaksin sharply uses media effect to structure individuals’ thinking and increase efficiency of mass communication for the governm ent, his propaganda shouldn’t be contrary to the legal constrains in terms of the right of expression. Media play an important role as a showcase that reveals trait of a certain area through outsiders. Obviously, when the press emphasizes on any topic and criticize people would be instantly interested in and rapidly spreading out till sometimes hardly cope with it. In conclusion, mass communication can affect cognitive change among individuals, mentally order and organize the world for us and also simply create conflict or violence among people in society. Therefore, authorities or interest groups who extremely control on media especially the government, television program producers and newspaper need a proper consideration for media use as well as being responsible for consequences.

Social Network

One way to understand social-networking sites like Facebook and MySpace is to consider that younger digital natives are not necessarily being exhibitionists when they post photographs of themselves and share personal details there. Instead, these users are living a life in which consciousness is spread out evenly over two platforms: real life and the Web. Rather than feeling schizophrenic or somehow pathological, digital natives understand that these two realms divide the self much as speech and the written word divide language, a division that humans have lived with for a long time without going bonkers. (Sarah Frere-Jones, â€Å"Living on the Radio,† The New Yorker, April 20, 2009) Assignment: Do social-networking sites such as Facebook and MySpace enhance a young person's social life or serve as a substitute for a real social life? Compose an essay in which you develop your point of view on this topic. Support your position with arguments and examples drawn from your reading, studies, experience, and observations. **http://grammar. about. com/od/developingessays/a/SATtopic1. htm The purpose of this paper is to introduce, discuss, and analyze the topic of social networking. Specifically it will discuss the impact of the social networking site Facebook on today's society. Facebook has become a phenomenon for the social networking set, and what makes that so amazing is that Facebook did not even exist until 2004. Three college students created it to allow other students to network and meet each other, and it has caught on with young people around the globe. What impact does Facebook have on today's technologically advanced society? It allows people who probably never would have met each other in person to communicate, it creates new relationships and friendships, and it places distance between people who could communicate in person but instead choose to communicate online, instead. It is just another element of society that is interested in sharing information with the intimacy of a close, personal relationship. Facebook is nothing more than a medium for communication, and yet, it is so much more than that. At a glance, a user can learn everything from what gender a Facebook member is, to what religion they believe in, what school they attend, and their likes and dislikes, all with the click of a mouse.

Fluid, Electrolyte, and Acid-Base Balance: Introduction to Body Fluids Essay

   Fluid Compartments Water occupies two main fluid compartments Intracellular fluid (ICF) – about two thirds by volume, contained in cells Extracellular fluid (ECF) – consists of two major subdivisions Plasma – the fluid portion of the blood Interstitial fluid (IF) – fluid in spaces between cells Other ECF – lymph, cerebrospinal fluid, eye humors, synovial fluid, serous fluid, and gastrointestinal secretions Extracellular and Intracellular Fluids Water is the universal solvent Solutes are broadly classified into: Electrolytes – inorganic salts, all acids and bases, and some proteins Electrolytes determine the chemical and physical reactions of fluids Electrolytes have greater osmotic power than nonelectrolytes Water moves according to osmotic gradients Nonelectrolytes – examples include glucose, lipids, creatinine, and urea Each fluid compartment of the body has a distinctive pattern of electrolytes Extracellular fluids are similar (except for high protein content of plasma) Sodium is the chief cation Chloride is the major anion Intracellular fluids have low sodium and chloride Potassium is the chief cation Phosphate is the chief anion Proteins, phospholipids, cholesterol, and neutral fats account for: 90% of the mass of solutes in plasma 60% of the mass of solutes in interstitial fluid 97% of the mass of solutes in the intracellular compartment Fluid Movement Among Compartments Compartmental exchange is regulated by osmotic and hydrostatic pressures Net leakage of fluid from the blood is picked up by lymphatic vessels and returned to the bloodstream Exchanges between interstitial and intracellular fluids are complex due to the selective permeability of the cellular membranes Two-way water flow is substantial Ion fluxes are restricted and move selectively by active transport Nutrients, respiratory gases, and wastes move unidirectionally Plasma is the only fluid that circulates throughout the body and links external and internal environments Osmolalities of all body fluids are equal; changes in solute concentrations are quickly followed by osmotic changes Water Balance and ECF Osmolality To remain properly hydrated, water intake must equal water output Water intake sources Ingested fluid (60%) and solid food (30%) Metabolic water or water of oxidation (10%) Water output Urine (60%) and feces (4%) Insensible losses (28%), sweat (8%) Increases in plasma osmolality trigger thirst and release of antidiuretic hormone (ADH) Regulation of Water – Homeostaisis Intake – Hypothalmic Thirst Center Thirst is quenched as soon as we begin to drink water Feedback signals that inhibit the thirst centers include: Moistening of the mucosa of the mouth and throat Activation of stomach and intestinal stretch receptors Influence and Regulation of ADH Water reabsorption in collecting ducts is proportional to ADH release Low ADH levels produce dilute urine and reduced volume of body fluids High ADH levels produce concentrated urine Hypothalamic osmoreceptors trigger or inhibit ADH release Factors that specifically trigger ADH release include prolonged fever; excessive sweating, vomiting, or diarrhea; severe blood loss; and traumatic burns Disorders of Water Balance: Dehydration Water loss exceeds water intake and the body is in negative fluid balance Causes include: hemorrhage, severe burns, prolonged vomiting or diarrhea, profuse sweating, water deprivation, and diuretic abuse Signs and symptoms: cottonmouth, thirst, dry flushed skin, and oliguria Prolonged dehydration may lead to weight loss, fever, mental confusion Other consequences include hypovolemic shock and loss of electrolytes Hypotonic Hydration Renal insufficiency or an extraordinary amount of water ingested quickly can lead to cellular overhydration, or water intoxication ECF is diluted – sodium content is normal but excess water is present The resulting hyponatremia promotes net osmosis into tissue cells, causing swelling These events must be quickly reversed to prevent severe metabolic disturbances, particularly in neurons Edema. Atypical accumulation of fluid in the interstitial space, leading to tissue swelling Caused by anything that increases flow of fluids out of the bloodstream or hinders their return. Factors that accelerate fluid loss  include: Increased blood pressure, capillary permeability Incompetent venous valves, localized blood vessel blockage Congestive heart failure, hypertension, high blood volume Hindered fluid return usually reflects an imbalance in colloid osmotic pressures Hypoproteinemia – low levels of plasma proteins Forces fluids out of capillary beds at the arterial ends Fluids fail to return at the venous ends Results from protein malnutrition, liver disease, or glomerulonephritis Blocked (or surgically removed) lymph vessels: Cause leaked proteins to accumulate in interstitial fluid Exert increasing colloid osmotic pressure, which draws fluid from the blood Interstitial fluid accumulation results in low blood pressure and severely impaired circulation Sodium in Fluid and Electrolyte Balance Sodium holds a central position in fluid and electrolyte balance Sodium salts: Account for 90-95% of all solutes in the ECF Contribute 280 mOsm of the total 300 mOsm ECF solute concentration Sodium is the single most abundant cation in the ECF Sodium is the only cation exerting significant osmotic pressure The role of sodium in controlling ECF volume and water distribution in the body is a result of: Sodium being the only cation to exert significant osmotic pressure Sodium ions leaking into cells and being pumped out against their electrochemical gradient Sodium concentration in the ECF normally remains stable Changes in plasma sodium levels affect: Plasma volume, blood pressure ICF and interstitial fluid volumes Renal acid-base control mechanisms are coupled to sodium ion transport Regulation of Sodium Balance: Aldosterone The renin-angiotensin mechanism triggers the release of aldosterone This is mediated by juxtaglomerular apparatus, which releases renin in response to: Sympathetic nervous system stimulation Decreased filtrate osmolality Decreased stretch due to decreased blood pressure Renin catalyzes the production of angiotensin II, which prompts aldosterone release Adrenal cortical cells are directly stimulated to release aldosterone by elevated K+ levels in the ECF Aldosterone brings about its effects (diminished urine output and increased blood volume) slowly Cardiovascular System Baroreceptors Baroreceptors alert the brain of increases in blood volume (hence increased blood pressure) Sympathetic nervous system impulses to the kidneys decline Afferent arterioles dilate Glomerular filtration rate rises Sodium and water output increase This phenomenon, called pressure diuresis, decreases blood pressure Drops in systemic blood pressure lead to opposite actions and systemic blood pressure increases Since sodium ion concentration determines fluid volume, baroreceptors can be viewed as â€Å"sodium receptors† Atrial Natriuretic Peptide (ANP) Reduces blood pressure and blood volume by inhibiting: Events that promote vasoconstriction Na+ and water retention Is released in the heart atria as a response to stretch (elevated blood pressure) Has potent diuretic and natriuretic effects Promotes excretion of sodium and water Inhibits angiotensin II production Influence of Other Hormones on Sodium Balance Estrogens: Enhance NaCl reabsorption by renal tubules May cause water retention during menstrual cycles Are responsible for edema during pregnancy Progesterone: Decreases sodium reabsorption Acts as a diuretic, promoting sodium and water loss Glucocorticoids – enhance reabsorption of sodium and promote edema Regulation of Potassium Balance Relative ICF-ECF potassium ion concentration affects a cell’s resting membrane potential Excessive ECF potassium decreases membrane potential Too little K+ causes hyperpolarization and nonresponsiveness Hyperkalemia and hypokalemia can: Disrupt electrical conduction in the heart Lead to sudden death Hydrogen ions shift in and out of cells Leads to corresponding shifts in potassium in the opposite direction Interferes with activity of excitable cells Influence of Aldosterone Aldosterone stimulates potassium ion secretion by principal cells In cortical collecting ducts, for each Na+ reabsorbed, a K+ is secreted Increased K+ in the ECF around the adrenal cortex causes: Release of aldosterone –>Potassium secretion Potassium controls its own ECF concentration via feedback regulation of aldosterone release Regulation of Calcium Ionic calcium in ECF is important for: Blood clotting Cell membrane permeability Secretory behavior Hypocalcemia: Increases excitability, causes muscle tetany Hypercalcemia: inhibits neurons and muscle cells; cause heart arrhythmias Calcium balance is controlled by parathyroid hormone and calcitonin PTH promotes increase in calcium levels by targeting: Bones – PTH activates osteoclasts to break down bone matrix Small intestine – PTH enhances intestinal absorption of calcium Kidneys – PTH enhances calcium reabsorption and decreases phosphate reabsorption Calcium reabsorption and phosphate excretion go hand in hand Influence of Calcitonin Released in response to rising blood calcium levels Calcitonin is a PTH antagonist, but its contribution to calcium and phosphate homeostasis is minor to negligible Acid Base Balance Introduction to Acids and Bases Strong acids – all their H+ is dissociated completely in water Weak acids – dissociate partially in water and are efficient at preventing pH changes Strong bases – dissociate easily in water and quickly tie up H+ Weak bases – accept H+ more slowly (e.g., HCO3 ¯ and NH3) Normal pH of body fluids Arterial blood is 7.4 Venous blood and interstitial fluid is 7.35 Intracellular fluid is 7.0 Alkalosis or alkalemia – arterial blood pH rises above 7.45 Acidosis or acidemia – arterial pH drops below 7.35 (physiological acidosis) Sources of Hydrogen Ions – Most hydrogen ions originate from cellular metabolism Breakdown of phosphorus-containing proteins releases phosphoric acid into the ECF Anaerobic respiration of glucose produces lactic acid Fat metabolism yields organic acids and ketone bodies Transporting carbon dioxide as bicarbonate releases hydrogen ions Hydrogen Ion Regulation Concentration of hydrogen ions is regulated sequentially by: Chemical buffer systems – act within seconds Physiological buffer systems The respiratory center in the brain stem – acts within 1-3 minutes Renal mechanisms – require hours to days to effect pH changes Chemical Buffer Systems Bicarbonate Buffer System A mixture of carbonic acid (H2CO3) and its salt, sodium bicarbonate (NaHCO3) (potassium or magnesium bicarbonates work as well) If strong acid is added: Hydrogen ions released combine with the bicarbonate ions and form carbonic acid (a weak acid) The pH of the solution decreases only slightly If strong base is added: It reacts with the carbonic acid to form sodium bicarbonate (a weak base) The pH of the solution rises only slightly This system is the only important ECF buffer Phosphate Buffer System Nearly identical to the bicarbonate system Its components are: Sodium salts of dihydrogen phosphate (H2PO4 ¯), a weak acid Monohydrogen phosphate (HPO42 ¯), a weak base This system is an effective buffer in urine and intracellular fluid Protein Buffer System Plasma and intracellular proteins are the body’s most plentiful and powerful buffers Some amino acids of proteins have: Free organic acid groups (weak acids) Groups that act as weak bases (e.g., amino groups) Amphoteric molecules are protein molecules that can function as both a weak acid and a weak base Physiological Buffer Systems Respiratory Buffer System The respiratory system regulation of acid-base balance is a physiological buffering system There is a reversible equilibrium between: Dissolved carbon dioxide and water Carbonic acid and the hydrogen and bicarbonate ions CO2 + H2O –> H2CO3 –> H+ + HCO3 ¯ During carbon dioxide unloading, hydrogen ions are incorporated into water When hypercapnia or rising plasma H+ occurs: Deeper and more rapid breathing expels more carbon dioxide Hydrogen ion concentration is reduced Alkalosis causes slower, more shallow breathing, causing H+ to increase Respiratory system impairment causes acid-base imbalance (respiratory acidosis or respiratory alkalosis) Renal Mechanisms of Acid-Base Balance Introduction Chemical buffers can tie up excess acids or bases, but they cannot eliminate them from the body The lungs can eliminate carbonic acid by eliminating carbon dioxide Only the kidneys can rid the body of metabolic acids (phosphoric, uric, and lactic acids and ketones) and prevent metabolic acidosis The ultimate acid-base regulatory organs are the kidneys The most important renal mechanisms for regulating acid-base balance are: Conserving (reabsorbing) or generating new bicarbonate ions Excreting bicarbonate ions Losing a bicarbonate ion is the same as gaining a hydrogen ion; reabsorbing a bicarbonate ion is the same as losing a hydrogen ion Hydrogen ion secretion occurs in the PCT Hydrogen ions come from the dissociation of carbonic acid Reabsorption of Bicarbonate CO2 combines with water in tubule cells, forming H2CO3 H2CO3 splits into H+ and HCO3- For each H+ secreted, a Na+ and a HCO3- are reabsorbed by the PCT cells Secreted H+ form H2CO3; thus, HCO3- disappears from filtrate at the same rate that it enters the peritubular capillary blood H2CO3 formed in filtrate dissociates to release CO2 + H2 CO2 then diffuses into tubule cells, where it acts to trigger further H+ secretion Hydrogen Ion Excretion Dietary H+ must be counteracted by generating new HCO3- The excreted H+ must bind to buffers in the urine (phosphate buffer system) Intercalated cells actively secrete H+ into urine, which is buffered and excreted HCO3- generated is: Moved into the interstitial space via a cotransport system Passively moved into the peritubular capillary blood In response to acidosis: Kidneys generate HCO3-and add them to the blood An equal amount of H+ are added to the urine Ammonium Ion (NH4+) Excretion This method uses NH4+ produced by the metabolism of glutamine in PCT cells Each glutamine metabolized produces two ammonium ions and two bicarbonate ions HCO3- moves to the blood and ammonium ions are excreted in urine Respiratory Acidosis and Alkalosis Result from failure of the respiratory system to balance pH PCO2 is the single most important indicator of respiratory inadequacy PCO2 levels – normal PCO2 fluctuates between 35 and 45 mm Hg Values above 45 mm Hg signal respiratory acidosis Values below 35 mm Hg indicate respiratory alkalosis Respiratory acidosis is the most common cause of acid-base imbalance Occurs when a person breathes shallowly, or gas exchange is hampered by diseases such as pneumonia, cystic fibrosis, or emphysema Respiratory alkalosis is a common result of hyperventilation Metabolic Acidosis All pH imbalances except those caused by abnormal blood carbon dioxide levels Metabolic acid-base imbalance – bicarbonate ion levels above or below normal (22-26 mEq/L) Metabolic acidosis is second most common cause of acid-base imbalance Typical causes are ingestion of too much alcohol and excessive loss of bicarbonate ions Other causes include accumulation of lactic acid, shock, ketosis in diabetic crisis, starvation, and kidney failure Metabolic Alkalosis Rising blood pH and bicarbonate levels indicate metabolic alkalosis Typical causes are: Vomiting of the acid contents of the stomach Intake of excess base (e.g., from antacids) Constipation, in which excessive bicarbonate is reabsorbed Respiratory and Renal Compensations Acid-base imbalance due to inadequacy of a physiological buffer system is compensated for by the other system The respiratory system will attempt to correct metabolic acid-base imbalances The kidneys will work to correct imbalances caused by respiratory disease Respiratory Compenstaion In metabolic acidosis: The rate and depth of breathing are elevated Blood pH is below 7.35 and bicarbonate level is low As carbon dioxide is eliminated by the respiratory system, PCO2 falls below normal In metabolic alkalosis: Compensation exhibits slow, shallow breathing, allowing carbon dioxide to accumulate in the blood Correction is revealed by: High pH (over 7.45) and elevated bicarbonate ion levels RisingPCO2 Renal Compensation To correct respiratory acid-base imbalance, renal mechanisms are stepped up Acidosis has high PCO2 and high bicarbonate levels The high PCO2 s the cause of acidosis The high bicarbonate levels indicate the kidneys are retaining bicarbonate to offset the acidosis Alkalosis has Low PCO2 and high pH The kidneys eliminate bicarbonate from the body by failing to reclaim it or by actively secreting it

Leadership Plan Essay Example | Topics and Well Written Essays - 2500 words

Leadership Plan - Essay Example Being 27 years old and a soon mother-to-be, I believe my priorities are set in the right direction – I want to be a good mother first and then finish school and yearn for a successful career. This career will fulfill my intrinsic desires to reach the top, to show my mettle to one and all that I can make a serious difference. However one thing is for certain and that is the fact that I need to work my way through difficult times and understand how life offers chances to people every now and then. I need to grab the chances that come my way with both hands and be thankful to God for giving me a chance to do something constructive. Being in a leadership role would be one feeling that will elevate my status within the society as well as offer me a chance to understand that my hard work has paid the right dividends. (Chemers, 1997) I believe no work goes unnoticed and if a person applies herself whole-heartedly towards a task, success is sure to touch her feet sooner rather than la ter. Same is my case, where I see myself working towards attaining a task, a goal and an objective – all of which lead towards eventual success in the said field. However there are three different questions which I need to answer and this I will do during the length of this essay. At the present, I believe I am being too hard on myself. But then again this is a requirement for me since my Bachelor’s in Organizational Leadership is one rigorous program which will eventually prepare me into a professional on all counts. I am vying to pursue my Master’s so that I could give a practical shape to my thinking ideologies and see myself as a successful individual in the coming times. Presently I am working my heart out to attend the night school as well as working full-time as an administrative assistant in the marketing department of an organization. It has become hard on me but I know it will bring the rich dividends which I richly deserve, say 5

Health Economics Assignment Example | Topics and Well Written Essays - 1000 words

Health Economics - Assignment Example This paper illustrates that since 1929 the number of physicians has rapidly increased as compared to ancillary health workers. This is because of the magnitude to which macroeconomic trends, GDP, and personal income, influence physicians utilization according to the study carried by et al, 2003. As from this year, the GDP and personal income have been shown to increase thereby increasing the utilization of physicians. As more technological advances become of the medicine the demand for less skilled workers will reduce since technology have been shown to do more of the work. Intuitively, the number of skilled workers will grow faster because their labor is needed in supporting technological advancement. The researcher states that just like any goods and services, the value of knee brace is determined by the market forces, that is demand and supply. When the demand is high and supply is low, the value is likely to increase in the market. The paper tells that the operation is a medical service already offered and therefore would require compensation in form of $7,000. This puts the patient in a better place since he or she has received a service which was really needed and at the same point has paid for it. Research and development: This factor affects the US expenditure in health since the innovation of new medicines is essential and needs to be funded. This also affects the increase in demand

2500 word essay Example | Topics and Well Written Essays - 2250 words

2500 word - Essay Example In his Things Fall Apart, Achebe demonstrates that the African writer carries recognizing and celebrating the culture as his or her biggest job in order to make people from Africa start salvaging their dignity. King Solomon’s mine is a classical Victorian rendition of the unexplored Africa at the start of the 18th century. From the book, the realization that Africa was just like other continents comes out clearly. Throughout the narration in the book, imperialism comes out in many instances. For instance, the title of the book symbolically infers to the biblical times of King Solomon. From the biblical perspective, the King is known to be so wise. Other than being wise, the biblical conquests for wealth are something which are akin to the modern day imperialism. In the times of King Solomon, there were fights over territories, mines included. For instance, the book is a quest to show proof of the existence of the mines that were owned by the King. In the course of doing this, the mines that were causes of war with the Edomites, for instance, get unearthed. The revelation from this narration is that forms of leadership which border on autocracy and imperialism have been in existence from the olden days. The book only goes ahead to make the reader have a different perspective of the happenings at the time. The perception by Westerners over Africa is a clear example of imperialism. For instance, the description of the Zulu tribe in the narration when the author meets them is a clear bias which is influenced by imperialist thoughts. For instance, the author’s description of the Zulu was that of a tribe which were primitive even in their language. Based on the fcat that the Zulus are normal people and their culture differs from the Author’s, it is wrong to classify their culture as primitive. In fact, such a perception is what leads to the imperialism that was later to

International economics Assignment Example | Topics and Well Written Essays - 500 words

International economics - Assignment Example These fears that caused by the emergence of globalization mainly focused on jobs that might be lost due to the competition from foreign countries. The main threat was on wages and not on jobs as many analyst thought. Trade had little impact on the total number of employment in most of the developed countries. The other thing that trade had minimal effect on was the composition of the level of employment. Given that the labor markets are always flexible, the loss of jobs in one field should be to create other new jobs in another field. Therefore both the relative and the average wages stand a chance of being impacted by trade, this is due to the emergence of economies. For a very long time, real wage has been traced back to the average productive growth. This has however changed in modern times, the real pay of workers in many developed countries has slowly increased than labor productivity. For instance, the real wages that an employee gets in a week in the United States of America has fallen in the middle of income distribution by at least 4% in 2001 alone. During this period, the level of labor productivity has risen by 15%; this is based on real terms. In other economies such as that of Germany and Japan the income distribution is either flat or maybe falling. This has fueled an argument in favor of globalization that is aimed at making the workers to get better wages, it has also improved the security of jobs of the low-skilled workers hence the job loss is reduced. According to the ideas from David Ricardo, he argues that many economies tend to gain from trade through specializing in products that has the capability of comparative advantage. Looking at the economies of many developed countries, there is existence of many skilled workers but that is not the case in countries that are experiencing the emergence of economy since they have low skilled workers. The economist argues that the real wage in the United States of America

Macroeconomics Essay Example | Topics and Well Written Essays - 500 words

Macroeconomics - Essay Example According to Hayek, â€Å"the price mechanism of the free market serves to convey information about supply and demand that is dispersed among many consumers and producers and which cannot be assembled or coordinated efficiently in any other way†. And seriously â€Å"doubts whether a socialist economy is capable of solving the problems of rational allocation of its resources (Hayek, 1982)†. Keynes on the other hand favored government intervention through its fiscal and monetary policy to assuage the impact of recession and depression or financial crisis like the one United States recently had in 2009. Keynes believe that it is not only the market that can make an economy work at a maximum efficiency but such can also be raised to the that level by the intervention of the government. In contrast to Hayek, Keynes advocated collectivism through international coordination of fiscal and monetary stimulus to deflect and mitigate any downturn in economic cycle. He is also the s ponsor of deficit spending to lift an economy from depression in contrast to Hayek’s proposal that it solely market the (free) market that can achieve utmost efficiency in an economy.

Hysteria Essay Example | Topics and Well Written Essays - 1750 words

Hysteria - Essay Example The hysterical person claims one or more of many difficulties or disorders. These include: complete or partial inability to hear or see, prolonged periods of forgetting (amnesia), inability to sleep or sleep walking (somnambulism), loss of speech (aphoria), trances, muscular habits (spasms tics or tremors) and apparent epileptic seizures (idiopathic epilepsy), conversion hysteria in which metal conflicts re converted into physical symptoms such as paralysis, blindness and anesthesia, the fugus or flight, in which an individual becomes amnesic for personal past and multiple personality, in which individual's personality splits into two or more distinct personalities with dissociation of consciousness. Amnesia is a condition where the person cannot recall certain past experiences of his life. In functional amnesia, there is no brain damage as is found in some other forms. The forgotten material remains inaccessible to the person, but can be restored after treatment. Because the person cannot cope with this threatening material, there is repression so that it can be eliminated from the consciousness. Fugus states are characterized by a general amnesia for the person's entire past, including who he is and where he lived. This is associated with a flight (fugue) where the person wanders away from home and then days, weeks, and sometimes years later, finds himself in a strange place, not knowing how he got there, and not remembering about the period of fugue. In some cases, a person has lived away from his original home for ten or more years, starting a new occupation, building a family, only to "reawaken" later, missing his place of origin. In somnambulism, certain thoughts become so strong during sleep as to determine the person's behavior. The person rises and carries out some act. Like multiple personalities, there is some dissociation of some sub-system within the personality which is expressed during sleep and for which nothing is remembered during the waking state. Multiple personalities are rare. It is as if several parts of personality have not been successfully integrated so they become separated or dissociated from each other and the person frequently shifts from one to the other. There appear to be several complete systems of personality with each system having distinct emotional and thought processes, different from each other. When one personality is free and impulsive, another is inhibited and responsible. In conversion reaction, the person suffers from physical symptoms with o organic basis. It could be in the form of anesthesia (loss of sensitivity of some body part) where the person does not feel any pain or sensation in that part of the body. Diagnostic criteria for conversion disorder as defined in the DSM-IV are as follows: One or more symptoms or deficits are present that affect voluntary motor or sensory function that suggest a neurologic or other general medical condition. Psychologic factors are judged to be associated with the symptom or deficit because conflicts or other stressors precede the initiation or exacerbation of the symptom or de

Regulatory and Conceptual Framework Essay Example | Topics and Well Written Essays - 750 words

Regulatory and Conceptual Framework - Essay Example International accounting standards will enhance the quality and transparency of accounting information. According to the principles of corporate governance, corporate reporting should ensure that the information is fair and transparent (AAA, 2003). Consequently, this results in the numbers getting beyond reproach in terms of integrity. It is very easy for companies to reduce the costs of transactions because there is a reduction in risk estimations by the market. However, the standards have the effect of increasing costs for small companies since they have few resources to implement the changes including training of accountants. Second, international accounting standards enhance flexibility in financial reporting because it is principle-based as opposed to the use of rules. This means that companies have many ways to arrive at a valuation that is reasonable and suitable to particular situations. This makes it very easy to read and interpret financial statements (FASB/IASB, 2008). On the downside, international accounting standards can promote manipulation because companies can selection a method of valuation of their choice. Most companies will decide to report only desired results while hiding financial problems. The result is that a company may appear more profitable than its real performance. Third, the use of international standards has the advantage of creating uniformity in financial reporting which improves comparability. It would be more accurate to compare the financial performance of companies using a uniform accounting standard than using different standards. It makes it easier for an investor to select an investment. On the downside, the international standard has not been accepted especially in the U.S. This has influenced other countries to hold out because they use the accounting standards adopted by the U.S. as a gold standard of measure. The situation is worse for foreign firms doing business in the U.S. because they

Law of International Trade Essay Example for Free

Law of International Trade Essay Introduction Coffee Beans that were bought in Sao Paulo, Brazil are to be transported to a depot based in Durham, England. The total weight of the Coffee Beans to be shipped is 1500 tonnes. At first, this may seem to be an ordinary shipment on the surface. However, when putting into perspective the amount of legalities to be fulfilled and the massive quantity of beans involved, the daunting nature of the task becomes evident. Every country has its own set of peculiar trade laws. These laws become more complex and stringent when it comes to International trade. However, while trading across boundaries, the local domestic law needs to be respected at any cost. An International trade law is a combination of the law of the land and international laws governing the transactions of goods or services across borders (Cornell, 2005). Multilateral treaties are also signed between countries to resolve disputes and effectively enforce mutually consented terms and conditions. This is done to standardize the entire process and prevent conflicts. For instance, the Convention on contracts for the International Sales of Goods  (CISG) is one such international trade agreement put forth by the UN to govern International trade operations. The different modes of transportation available for transportation need to be considered, keeping in mind a host of factors. This includes ensuring the safe transit of the beans at each and every point, right from the spot of purchase to the destination depot. Efforts also need to be made to make the process as economical as possible. The reduction in transportation charges would translate to higher levels of profit. The sharing of the costs involved in shipping the beans should be properly worked out and the decisions should be incorporated into the agreement. The point at which the seller’s liability ends also needs to be appropriately documented.   It is usually indicated by the INCO terms. Although economy in transportation is essential, it should not come at the cost of invaluable time. The goods also need to be transported within a reasonable timeframe. The laws regulating trade in the departure as well as destination points need to be properly interpreted, in order to avoid confusion at a later point of time. This calls for relevant paperwork which would certify the legitimacy of the whole process. To start with, the whole process needs to be broken down into different steps. The purchase of coffee beans can either be from a manufacturer or a wholesaler. Relevant proof of purchase provided should be provided by the seller, after receiving the agreed price. Other export licences should be purchased, in order to ship them to the depot in Durham. Then, the purchased beans are moved to a warehouse. Since the purchased goods are quite voluminous and bulky, transporting the goods through best the most cost-effective solution. However, the goods from the seller’s premises have to be transported to a warehouse. A warehouse is usually an empty storage with adequate facilities for moving goods. It is used by manufacturers, businesses, importers, wholesalers, exporters and customs agency to intermediately store goods. The seller would have to notify the buyer about the estimated time of arrival. The seller would also have to provide necessary proof documents of each stage involved in the carriage of the goods. A host of expenses are usually incurred during the carriage of goods from one country to another. This includes expenses incurred in Warehouse storage and labour, export packing, loading charges, inland freight, terminal charges, forwarder’s fee, vessel loading charges, charges upon arrival, ocean/ air freight, excise duty, taxes, customs and charges upon delivery at the destination. While carrying out International trade, the main concern is the surety of obtaining payments within an acceptable period of time. This concern is addressed by the concept of Documentary Credits. Documentary Credit is a system by which the buyer instructs his bank to pay the seller. On the basis of customer trust, the bank transfers the funds to the seller’s bank account on the behalf of the buyer. However, adequate documents in support of the concerned transaction will have sent from the ship to the seller’s bank. After verifying these documents, they are sent to the buyer’s bank for further processing (Fraud Aid, 2005). In this arrangement, the bank becomes the primary obligator, thereby promoting healthy International trade by eliminating doubts and concerns about payment. The written instruction given by the buyer to his bank is also commonly known as letter of credit (L/C). The International Chamber of Commerce has defined some internationally recognised trading terms. These terms are otherwise referred to as INCO terms 2000. These trading terms are commonly used during the overseas transportation of goods. They are used to indicate whether it is the seller or buyer that has to produce the required documents essential for carrying out trade on a global scale. The INCO terms should be followed by the named place mentioned in the contract (International Business Institute, 2000). The named place in this case is Durham, England. These terms are capable of designating the liabilities as well as rights of each party involved. Incoterms 2000 ‘Ex Works’ refers to type of delivery where the entire cost and risk of transporting the goods from seller’s premises to the final destination is borne by the buyer. This model is highly beneficial to the seller, since there is no risk involved. The seller does not even have to take up the responsibility of loading the goods from his premises, as the only obligation will be to make goods available. The relevant invoice and testimonials mentioned in the contract will also have to be provided by the seller. The short term for Ex Works is EXW. ‘Free Alongside Ship’ transfers the risk and cost of transportation when the seller transports the goods to the quay, alongside the ship. The abbreviation for Free Alongside Ship is FAS. In ‘Free Carrier’, the responsibility of ensuring the safety of the goods ends for the seller when the goods are handed over to the Carrier’s custody at a mutually agreed location. This location is referred to as the named point. In Free On Board, the seller bears the liability until the goods are put on board the ship at the Port of shipment. The port of shipment is mentioned in the contract. From this point, the risk transfers to the Buyer. This is commonly known as FOB. In Cost Freight (CFR), the seller ships the goods to the named Port of destination mentioned in the contract, by paying the freight charges. The buyer then takes up complete responsibility when the goods pass over the ships rail at the Port. The conditions of Cost Insurance Freight are similar to the previous one. However, the Seller has to take the additional responsibility of paying the insurance premium on the buyer’s behalf. This is denoted by CIF. The seller has to also incur expenses in insuring all the risks until the named destination, in the case of Carriage Insurance Paid (CIP). When the seller bears the freight charges of the goods until they reach the mutually agreed location, it is mentioned as Carriage Paid (APT). As soon as the goods reach the first carrier, it becomes a liability of the buyer. In Delivery at Frontier (DAB), the seller bears the charges and liabilities until the goods enter the Frontier.   When the goods reach the Customs process, it risk transfers to the buyer. Delivered Duty Paid (ADP) is most favorable to the buyer, since the seller will bear all charges incurred in delivering the goods to the buyer. Delivered Duty Unpaid is similar to ADP, with the exception of import duty and other official import charges that are borne by the buyer. In Delivered Ex Ship (DES), the responsibility and cost of transferring the goods passes from the seller to the buyer when the ship carrying the goods reaches the destination port. It will be the buyer’s responsibility to discharge the goods.   Delivered Ex Quay (DEQ) is of two types; Duty Paid and Duty on Buyers Account. The seller has the obligation to deliver the goods in the quay of the destination port. Either the buyer or the sealer takes up the responsibility of the paying the duty, according to the initial agreement. Farther considerations Many factors have to be considered when it comes to structuring a carriage contract agreement. There are three forms of carriage; common carriage, contract carriage and private carriage. Common carriage is a type of carrier service catering to the general public to perform common transportation services. These services have to be authorized by various government regulatory agencies. The tariffs that are charged for the service lawfully demanded locations are held by these agencies. Contract carriage involves transportation services to an unlimited number of posts. These agencies also have to get necessary authorization from the same agencies. Relevant contracts consisting of details about the minimum rates and charges are filed at different granting agencies and. Copies of this contract are also retained at the facilities of the shippers as well as the carriers.  Private carriage offers transportation services to business enterprises.   This service is for meant for manufacturers and distributors that transport their goods in their private vehicles driven by their own employees. It is also commonly known as shipper-carrier. The ‘distinct needs’ provision takes care of distinguishing the different carriage types. It is very essential to distinguish between a normal contract and a carriage contract; failure to accomplish this could result in several liability issues on both sides. This distinct needs provision helps to distinguish a carriage contract from a regular one. This provision incorporates certain unique terms and conditions including specific requirements of a shipper and the obligations that need to be satisfied by the contract carrier. Some of the commonly mention distinct needs in a carriage contract agreement are price adjustment clauses, terms of credit, incidental transportation charges, cargo transfer charges and specific delivery schedules. However, the shipper should truly comprise these unique services if they are mentioned. A certain degree of reasonableness should be allowed while dealing with carriage contracts. First of all, one has to understand various shipping term in order to comprehend the shipping rules better. ‘Carrier’ is a term used to refer to the person who signs the contract of carriage with a shipper. It is usually the owner or charterer who hires a ship to carry their cargo, passengers or other goods. ‘Shipper’ refers to the person who pays money to the carrier to transport his goods (Arnold, 2003). Hence, the term ‘shipper’ may either refer to the buyer or the seller of the beans, depending upon the INCO term in use. Carrier is the company or agency which undertakes to ship the beans from Brazil to England. The Contract of carriage will apply to agreements mentioned in the bill of lading or any similar document that concerns the carriage of goods by sea.   The term ‘goods’ is used to refer to wares, merchandise and other articles. However, live animals are not included in the goods category. Goods such as brandy and gun powder were classified as dangerous goods. The validity period of the Contract of carriage starts from the time of goods being loaded until they are unloaded from the ship. Hague Hague Visby Rules Hague rules were framed by the International Convention for the Unification of Certain Rules of Law relating to Bills of Lading and Protocol of Signature. It came into effect on 25 August 1924 in Brussels. It was an effort to constitute a minimum mandatory liability for carriers, since most of them were evading the liability due to loss or damage of cargo. According to the Organisation for Economic Co-operation and Development   (OECD), this was a move by the International community to fabricate a fair system for the shipper as well as the carrier. Even today, these rules act as the foundation for framing marine trading laws for a majority of the nations around the world. According to Hague Rules, the carrier will be liable to bear the cost of damaged or lost goods only if the shipper is able to prove that the shipper’s lack or absence of diligence. However, the carrier would not be held liable if the ship was unseaworthy. The carrier will also lose the liability to compensate for the goods, when the damage is caused by a natural calamity termed as ‘Act of God’ or a fire accident which is caused to due to any reason other than a fault in the carrier vessel. The carrier will also not be liable for damages caused due to the act of terrorists, war or and other anti-social elements like pirates. The carrier would not be responsible for a delay in the delivery of goods, if the delay was caused due to an emergency situation like lockouts, quarantine operations or public strikes. The shipper would not be able to claim damages from the carrier, even in the event of neglect of the duty by the employees of the ship.    Hence, this enabled the carrier to get away with liabilities arising as a result of errors made by the people working on board such as mariners and the carrier’s working staff, if the carrier was in a position to prove that the ship was seaworthy and adequately and appropriately manned (Admiralty Law Guide, 2006). Since this provision lets carriers to get away scot-free, it has posed a serious conflict in balancing liabilities between the carrier and shipper. Transportation of goods involves two main types of contracts. They are Carriage Contract Agreement and Bill of Lading Contract. Carriage Contract Agreements are usually signed when long shipments are involved. It serves as a continuing contract that stands for the safe delivery of goods to promised destination. It usually covers multiple shipments that are necessary to carry out a long shipment process. The complete shipment process may involve other modes of transportation such as ground and air shipment.   However, carriage contract can not serve as a receipt of merchandise. The Bill of Lading is issued by the carrier as a proof of receiving the goods and serves as receipt of merchandise. A Bill of Lading is an agreement for a single shipment process which may be a part of a long process. In the practical sense, it is a list of expenditures incurred towards loading goods into a vessel. It is governed by all the terms and conditions mentioned in the Carriage Contract. It also acts as certificate that verifies the authenticity of the loaded goods. Further, it indicates whether the received goods were in good condition or not. Depending upon condition of the goods and packaging, the Bill of Lading is classified as Clean or Foul Bill of Lading. It also is further proof of the existence of a Carriage Contract (Wikipedia, 2006). However, the Bill of lading and Carriage Contract are completely different entities and they serve different purposes. Hence, the Bill of Lading can not be used as a Contract Carriage and vice versa. There are three types of bill of lading; straight bill of lading, order bill of lading and bearer bill of lading. In straight bill of lading, the consignee can claim damages from the consigner when the goods are not delivered on time due to defaulting or negligence of the consigner. This bill of lading is non-negotiable. In order bill of lading, the consignee can obtain delivery of goods if the consignee provides a bill and evidence showing the consigner’s interest to transfer. This bill of lading is negotiable. In bearer bill of lading, any person holding the bill of landing is entitled to receive the goods. When the consigner does not mention the consignee’s name, it becomes a bearer bill and can be negotiated. Goods that are issued with a negotiable bill of lading can be received only if the original documents are presented at the time of delivery. However, the speeding of trade and transit operations has given way to the issue of non-negotiable documents for goods, which enables the consigner to receive the goods by just presenting the non-negotiable bill of lading (Forwarder Law, 2005). Some of the standard obligations that have to be fulfilled by the consigner include providing the carrier with consignees name and address and destination of the carriage. The nature, weight, volume and the quantity of the goods to be shipped are also to be clearly stated. Even the packing and wrapping style, number of packages and any other details needed to identify the goods need to be provided by the consigner. The consignor would be held be responsible for any damages, in the event of false or insufficient details being provided. According to Article 283 of the Carriage of Goods by Sea Act (CGSA) (1924), the Bill of Lading can be issued either in the name of a particular person or the bearer.   It usually consists of the following details, 1) Date of issuing the bill. 2) Venue where the bill was signed and brought to effect. 3) Place of departure and destination. 4) Names and addresses of the consignor, consignee, carrier and the carriage commission agent. 5) The value and identification details of the shipped items. 6) Date of shipping. 7) Freight and other expenses with an indication of whether they are payable by the consignor or the consignee. 8) The conditions pertaining to the loading and unloading, type of transport means required to be used for carriage, the route to be followed, a determination of the responsibility and any other special conditions which may be included in a carriage contract. In addition to the bill of lading, the carrier also issues a non-negotiable receipt called waybill which proves to be useful in a situation when the goods arrive before the transaction documents. It is also issued when the consignee and the consigner is the same person (Evans, 2001). This option can be chosen when the consigner decides to reduce paperwork. A ships delivery order is another document that undertakes to carry goods by sea. The provisions for this document are provided by the CGSA (1992). However, this document can neither substitute a waybill nor a bill of lading. According to Article 284 of the CGSA (1924), the carrier would be required to issue a bill of lading to the consigner. Alternatively, the carrier can also give a receipt mentioning the details of the goods carried and date of consignment to the consigner. The consigner would be required to deliver the goods to be shipped at the carrier’s premises. The consigner should also produce relevant document deemed necessary for shipping. The consigner will be held responsible for any liability arising as a result of inaccurate or incomplete information in the documents provided. According to Article 288 of the CGSA (1924), Since the carrier possesses the right to examine the packaged goods and the standard of packing before the carriage, the damage of goods arising due to improper packaging is not entirely borne by the consigner; the liability is shared with the carrier. According to Article 289 of the same Act, the initial examination of the goods would require the presence of the consigner, if opening of packaging is involved. If the consigner is absent during the inspection process, the examination would progress and examination costs would be levied from the consigner. If the carrier finds the goods to be unsuitable for transit, the consigner would be informed about the same. Such goods would be shipped by the carrier only if the consigner bears the liability of damage of goods and the consigner’s consent about the same is incorporated into the Bill of Lading. Cargo Insurance compensates the shipper with losses caused due to fire, loss of cargo and damage. However, losses that can be recovered from the carrier will not be compensated by Insurance Company. It is also popularly known as Marine insurance. It is further classified into Inland and Ocean Marine Insurance. Inland Marine Insurance is issued for goods that are transported without the involving any form sea transport and Ocean Marine Insurance is meant for goods that are shipped through waterways. The three pillars of Marine Insurance are insurable interest, utmost good faith, and indemnity (Export 911). Marine Insurance is not mandatory, unless it is mentioned so in the agreement. The proof of Insurance is provided by the Insurance policy duly signed by the authority of the Insurance Company.   Generally, the insurance would cover the loss or damage of coffee beans under normal circumstances. However, the insurance would become void when the shipper tries to or succeeds in causing intentional damage. When the loss of coffee beans is meagre or caused as a result of improper packaging, the insurance would not cover the loss. According to Article 292 of the CGSA (1924), the carrier is obliged to travel in the mutually agreed upon route mentioned in the agreement. However, the carrier is expected to take the shortest route if a route is not mentioned in the agreement. However, the carrier can change course if any unavoidable situation arises and the carrier would not be held liable for any loss caused to the consigner due to the late delivery of goods, provided a genuine reason is established. The goods being transported by the carrier should be properly safeguarded. The costs incurred in achieving this objective, such as repackaging charges are solely borne by the carrier. However, this does not imply taking additional care of the goods being transported. For instance, when animals are being shipped, the carrier will not be responsible for maintaining the health of the animal by providing food and water. The same condition will stand good while transporting plants as well. However, the carrier would have to take up such responsibilities, if such conditions governing the well-being of plants and animal are incorporated in the agreement Generally, the carrier will have the obligation to discharge the goods from the ship and bear the charges incurred towards it. In the event of the agreement not requiring the delivery of the shipped item to the consignee’s facility, then the consignee would have to receive the same on a particular date fixed by the carrier. If the consignee fails to do so, then s/he would have to bear the charges incurred by the carrier for storing the shipped item. However, the consignee has the right to examine the contents before acknowledging the receipt and refuse the same, if the carrier is not co-operating. The next protocol towards the emancipation of the shippers came in the form of the Brussels protocol in 1968. It was responsible for infusing an important clause called the container clause. It enabled shippers to claim the compensation for each container specified in the Bill of Lading (Admiralty Law, 2005). As a result, this liability system came to be known as the Hague-Visby Rules. An additional protocol was added in 1979 to enhance and revise the rules. However, neither of two supplementary protocols of the Hague rules was able to effectively modify the basic liability provisions. Hamburg Rules The Hamburg rules were enforced at the United Nations Convention on the Carriage of Goods by Sea held in Hamburg on 30 March 1978. The chief objective was to enforce a system that would share the liabilities and obligations between shipper and carrier in fairer manner. However, it was only able to mildly move the liabilities to the carrier.   In addition to the terms carrier, shipper, goods and ship, a term called ‘Actual carrier’ is defined by the Hamburg rules. It refers to a person or an agency to which the carrier hands over the complete or partial responsibility of carrying the goods. The time period for claiming the liabilities caused by the carrier is also specified by the Hamburg rules. The shipper can sue the carrier for any liabilities with a two year time period from the date of delivery of the goods. This period can be extended by issuing appropriate legal declarations. However, this time period gets reduced to 90 days, in the case of a second claim after the verdict is reached for the first claim. First of all, a written complaint has to be instituted to the carrier within the next working day, in the case of apparent damage or loss. However, in the case of damage or loss not being evident, the shipper would have to file a written complaint to the carrier within 15 days of receiving the goods. In order to be in a position to claim damages due to delay, the carrier would have to give a compliant to the shipper within 60 days of the delivery. The complaint can be sent to the carrier in writing or via telegraph. Adequate facilities will also have provided by both parties to inspect and clarify these claims. If the shipper fails to satisfy any of the aforementioned conditions, he or she will not be able to claim damages from the carrier. The Hamburg rules also specify the limits for liability compensation. The compensation for the liabilities arising as a result of damage or loss can not exceed an amount more than 2.5 units of account per kilogram or 835 units of account per package. This unit is quantified by the International Monetary Fund as a result of a Special Drawing Right. If the shipper’s State is a member of the International Monetary Fund, then the units would be changed into the State’s currency on the judgment day. If the shipper’s State is not a member of the International Monetary Fund, the units would be converted according to the State’s local laws. The liabilities for delay in the delivery of goods should not be more than the total freight payable; it can be up to two and a half times the freight payable for the goods that are delayed, under the contract of carriage. Arbitrations Disputes The arbitration of these claims and general disputes would normally take place in a venue of the claimer’s preference. However, the place should be with in accordance to the stipulations mentioned. It should not be a place outside the State where the defendant’s business or residence is located. It can also take place in a State where the contract was signed or at the place of loading or unloading the goods. Judicial action may also be taken against the carrier in the same places mentioned above. It is better to insure the coffee beans before they are to be shipped onboard a vessel, due to the risks involved in transportation. Since the carriers have only restricted limitations, it does make sense to obtain insurance. Most carriers shipping from Sao Paulo to Durham, for instance ‘Xiameter’ (2006) follows Carriage and Insurance Paid (CIP) delivery. Therefore, it is better to ship the coffee beans through a reputed carrier, in order to minimise risks and complete the shipping within a desired period of time. Bibliographies ACE- Baracuda, Guide to Incoterms, http://www.ace-baracuda.com/template7.asp?pageid=26 (accessed at: 23 April 2006) Admiralty and Maritime Law Guide, International Convention for the Unification of Certain Rules of Law relating to Bills of Lading (Hague Rules), and Protocol of Signature: http://www.admiraltylawguide.com/conven/haguerules1924.html (accessed at: 23 April 2006) Briel, E. (1947) International Straits: A treatise on International law, Nyt Nordisk Forlag, Copenhagen. Brooks, M, (2000) Sea Change in Liner Shipping: Regulation and Managerial Decision-Making in Global Industry, Pergamon press, Amsterdam. Brown, E.D. (1997) Law of Sea History. Bernhardt, R. (Ed), Encyclopaedia of Public International Law, Amsterdam, Northern Holland. Brugmann, G. (2003) Access to Maritime ports, Master of Laws (LLM), Books on Demand GmbH, Noderstedt, Germany. Caron, D. (1989) Ships, Nationality and Status. Bernhardt, R (Ed) Encyclopaedia of Public International law, Vol. 11, Amsterdam, Northern Holland. Lex Mercatoria: Information on United Nations Commission on International Trade Law (UNCITRAL), UN Convention on the Carriage of Goods by Sea 1978: http://www.jus.uio.no/lm/un.sea.carriage.hamburg.rules.1978/doc (accessed at: 23 April 2006) References Admiralty Law (2005) Hague-Visby Rules. Available from: http://www.admiraltylaw.com/statutes/hague.html (accessed at: 29 April 2006). Admiralty Law Guide (2006) Hague Rules. Available from: http://www.admiraltylawguide.com/conven/haguerules1924.html (accessed at: 28 April 2006). Arnold, A (2003) Relocation Terminology. Available from: http://www.aarnold.net/terminology.htm (accessed at: 28 April 2006). Evans, J (2001) Law of International Trade, 3rd Edition, Old Bailey Press, London. Cornell Law School. (2005) International Trade. Available from: http://www.law.cornell.edu/wex/index.php/International_trade (accessed at: 29 April 2006). Export 911. Principles of Cargo Insurance. Available from: http://www.export911.com/e911/ship/principl.htm#xInstitute (accessed at: 30 April 2006). Forwarder Law. Status of Seaway Bills. Available from: http://www.forwarderlaw.com/library/view.php?article_id=237 (accessed at: 30 April 2006). Fraud Aid. (2005) Documentary Credit. Available from: http://www.fraudaid.com/Dictionary-of-Financial-Scam-Terms/documentary_credit.htm (accessed at: 28 April 2006). International Business Institute. (2000) Incoterms 2000. Available from: http://www.i-b-t.net/incoterms.html (accessed at: 29 April 2006). Organisation for Economic Co-operation and Development (OECD). Hague Rules of 1924. Available from: http://www.oecd.org/document/41/0,2340,en_2649_34367_2086825_1_1_1_1,00.html (accessed at: 29 April 2006) (2006) Bill of Lading. Available from: http://en.wikipedia.org/wiki/Bill_of_lading (accessed at: 28 April 2006). Xiameter (2006) Incoterms 2000 Descriptions. Available from: xiameter.com/content/bxrules/incoterms.pdf (accessed at: 24 April 2006).

Intention to Leave Among Private Sectors Workers in Malaysia Essay Example for Free

Intention to Leave Among Private Sectors Workers in Malaysia Essay Although, there is no standard framework for understanding the employees turnover process as whole, a wide range of factors have been found to be useful in interpreting employee turnover (Kevin MM, 2004). High turnover rate at any organizations levels constitutes a waste of human resources (Newstorm, 1994). Manager of Human Resource Department need to pay more attention regarding this issues. They need to identify the main sources of employee turnover; is it because of the company’s management or the workers itself. Private sector workers change their job more frequent as compared to government servants. Job nature and working environment plays an important role in influencing employee’s intention to leave. Currently there are numbers of studies looking at the relationship between turnover intention and job satisfaction. However the findings are different between each other’s. So we tend to investigate what actually influence people intention to leave the organization. Instead to identify the relationship between job satisfaction with intention to leave we also investigate is there any relationships between demographic factors (age, year of service and education level) towards intention to leave. The main objective of this study is to examine the factors associated with intention to leave among private sector workers. The primary focus of this study is to identify the major factors related with the intention to leave. The factors may help the Human Resource Department to solve this employer issues by making some changes or improvement in the organization. In other point, this research can be used by others researcher in order to investigate this problem. Human Resource Department also can have the information regarding on what workers want totally. So, HR Department may choose the best strategies or solutions in order to reduce workers turnover rate. 1. 2 Problem Statement In the era of globalization, turnover is a persistent problem in organizations and it is common in every type and size of organization and at every organizational level. Staff turnover is a serious issue especially in the field of human resources management. It is very costly for an organizational and the cost is due to termination, advertising, recruitment, selection, and hiring (Abbasi, Hollman, K. W. , amp; Hayes, R. D. , 2008). It is simply said that the level of job satisfaction of an employee could decline when his or her colleague left the company. This is true because the remaining employees may have to take over the job responsibilities of the previous worker in the case that the management has not find any replacement yet. The workload could be doubled; the stress level might increase thus affecting health conditions and also job performance. It is widely believe that in today’s working environment, job satisfaction has been the main factor to retain employees from leaving an organization. Many research also found that when job satisfaction is achieved by each employees, it could increase the level of job commitment towards task given or in other words; reduce the number of intention to leave among workers. To find out whether it is true that job satisfaction has significant effect on intention to leave among private sector workers, questionnaires has been distributed to ask the respondents how they feel working with the current organization. The elements that we tried to focus on are towards job challenge, supervision, income, and promotion. Besides that we would like to see how demographic factors such as age, year of services and educational level could influence one’s decision to quit a job. 1. 3 Research Questions There are many studies on the relationship between turnover intention and job satisfaction but the results are difference between each other’s. So we tend to investigate what actually influence people intention to leave the organization frequently. The research question for this study has been identified as follows: 1. Do job satisfaction factors have relationship with intention to leave? 2. Do demographic factors (age, year of service and education level) have relationship with intention to leave? 3. Which variables (Job Challenge, Supervision, Income or Promotion) are the strongest factors that might influence intentions to leave? 1. 4 Research Objectives The main objective of this study is to examine the factors associated with intention to leave among private sector workers. Generally this study is intended to measure whether job satisfaction is related to intention to leave. Therefore in order to answer the research question above, the following research objectives were formulated. 1. To identify the relationship between job satisfaction and intention to leave among private sector workers. 2. Do demographic factors (age, years of service and education level have relationships with intention to leave. 3. Which variables strongly related with intention to leave? 1. 5 Significance of Study The primary focus of this study is to identify the major factors related with the intention to leave. The factors may help the Human Resource Department to solve this employer issues by making some changes or improvement of the organization. In other point, this research can be used by others researcher in order to investigate this problem. Human Resource Department also can have the information regarding on what workers want totally. So, HR Department may choose the best strategies or solutions in order to reduce workers turnover rate. 1. 6 Definition of Terms 1. 6. 1 Job Satisfaction According to (Graham, 1982) job satisfaction is a measurement of one’s total feelings and attitudes towards one’s job. Job satisfaction is the main predictor of turnover intention (Milkovich amp; Boudreau, 1997). While (Hoppock, 1935) defined job satisfactions as a combination of psychological, physiological and environmental circumstances. Job satisfaction is attributed not only to one but many factors and varies in its impact on individuals’ satisfaction with life because work varies in importance from individual to individual (Nash, 1985). (Wong, 1989) Who did a research on impact of job satisfaction on intention to change jobs among secondary school teachers in Hong Kong. (Wong, 1989) Find that when the teachers’ have low job satisfaction then they will have low commitment and productivity. So, before the things become worse, Human Resource Manager needs to overcome this situation to prevent company loss. They should alert as one of the major company’s success come from employees. 1. 6. 2 Intention to Leave According to (Noor amp; Maad, 2008) intentions to leave are positively related with actual leaving. Intention can be defines as the most immediate determinants of actual behavior and practical value as one people have actually implemented the behavior to quit (Ajzen amp; Fishbein, 1980). Intention to leave the organization has been studied over several decades which in turn contributed to the findings of the positive and negative aspects of turnover (Mossholder, Bedeian, Norris, Giles, amp; Feild, 1988). Managers and researchers consider turnover as a problem because of costs associated with it (Noor amp; Maad, 2008) and difficulties that organizations face in the recruitment and retention of proficient employees (Villanueva amp; Djurkovic, 2009) and (Igbaria amp; Greenhaus, 1992). CHAPTER 2 LITERATURE REVIEW 2. 0 Introduction Recent research identifies a number of factors that increase the vulnerability of the young, adolescent girls in particular, including orphan hood, migration, forced sexual initiation, and the effects of residence. . 1 Turnover Intention A turnover intention is defined as employees to leave the organization voluntarily without being force by the management. According to (Liu, Liu, J. X. , amp; Hu, J. , 2010), reputation on organization might reduce and damage when their turnover rate is shown upward rate beside that the cost for recruiting a new employee will involve cost to the organization and company expenses also increase. Besides that, cost of employees tu rnover are hard to measure but can be control by organization. In addition, higher rate of turnover will cause the organization lose the high degree of knowledge, skill and abilities. In addition, turnover intention is a problem that needs to be solved by human resources and organization management. The organization need to solve the problem of turnover as soon as possible because it may diminishes the organization knowledge capital and weakens its reputation. The better the person fit the organization will lead to higher satisfaction, the organizational commitment and rate of turnover intention will be lower. 2. 1. 1 Relationship between job satisfaction with intention to leave Different individual will have different job satisfaction of needs in their life. Job satisfaction can be described as to what extent to which people or individuals satisfaction or dissatisfaction in their job. Job satisfaction is a general or global affective reaction that individual hold about their jobs. Job satisfaction among workers can be increase and creates by the organization. Job satisfaction facets may be including co-workers, salary, job condition, supervision, nature of the work and can be benefit that the employee received during their operation. According to research done by (Saari amp; Judge, 2004) shown that dissatisfied employees are more likely to quit their job or be absent compare than satisfaction employees. Job satisfaction will influence the performance of the employees in the organization. Most of the dissatisfaction employees tend to shown withdrawal behavior such as lateness, absenteeism, moving to other department and worst they will turnover or make a decision to retire. In addition, the research suggests that job satisfaction does effect life satisfaction but life satisfaction also effects job satisfaction (Judge amp; Watanabe, 1994). Consistent relationship between job satisfactions with depression and influence the employees to let go the job. This research also concludes that organization had so much control on creating and increasing the job satisfaction among their employees. This is because job satisfaction is only a result of spillover of their life satisfaction but if the company less pay attention on low job satisfaction, the organization can see the effectiveness of job performance of the employees reduce and the lead to absent and quitting the job. Intention to leaving the organization is an emotional state and designated as the degree of likelihood an employee will remain employed with an organization (Currivan, 1999). The research is on intention to leave by employees analyzed that there is a causal relationship between job satisfaction and employee turnover and found an inverse relationship. In addition, a studies by (Joel, 2004) found that they is a relationship between job satisfactions with intention to leave but this is not a strong affect as economic condition reasons. Besides that, job satisfaction is a positive or negative attitude the employee has toward his or job or some specific aspect of the job. It is can be consider as internal state of mind of an individual. If the feeling of job satisfaction is positive or the respond is active, then the member is satisfied and vice versa ( Ying, Ching amp; Rong, 2009). Other research from (Pascal, 2011), shown that Job satisfaction fully mediated the relationship between perceived stressful work and intention to leave the employer. The results highlight the importance of employee job satisfaction in stressful environments. . 1. 2 Relationship between demographic factor with intention to leave In this study, we would like to determine relationship between demographic factors such as year of service, education level, age, and years of services and so on toward intention to leave the job. A research done by (Samad, 2006) founded that age, income and tenure of services by employees had a negative effect on turnover intention by employees. Empirical studies indicate that demographic variables are relevant with turnover intentions (William amp; Hazer, 1986). Age, income and tenure are identified as negatively related to turnover intentions although the effects of employee demographic variables on turnover intentions may differ in different international environment, empirical research in international context including in Malaysia is scanty. Some studies have found no significant relationship between gender and correctional turnover for example (Byrd, 2000). However, (Camp, 1994) found that female federal correctional employees were more likely to quit than were male staffs. This research was done for US employees. Furthermore, research done by (Eric, 2006) found that female employees had higher rate of intention to leave the organization compare than male employees. In contrast, research done by Aaron (1999) found that there is a weak relationship between tenure of service with intention to leave the organization. He found that, longer tenure of services of employees will get respect by others employees and normally known is senior but due to age and condition their intention to leave is low. CHAPTER 3 RESEARCH DESIGN AND METHOD 3. 0 Introduction The purpose of this chapter is to describe the research design and methodology used in this research. We will outline the research framework to provide a better understanding towards how the research is done and how the data is being analyzed. 4. 1 Research Framework and Hypotheses This research looks at the cause and effect of job satisfaction on intention to leave between employees in private organizations. Basically four criteria has been define to be the independent variables in this study; Job Challenge, Supervision, Income and Promotion. The second independent variable that has been concerned is the demographic characteristics which include age, year of services and education level of selected respondents. The dependent variables in this study would be employees’ intention to leave. This can be drawn as per Figure 1 below: INDEPENDENT VARIABLES Job Satisfaction * Job Challenge * Supervision * Income * Promotion * DEPENDENT VARIABLES Intention to Leave Demographic Characteristics * Age * Year of Services * Education Level Figure 1: Research Framework 3. 2 Hypothesis Statement Based on previous study, in order to explain the concept of these research three hypotheses has been outlined to be the antecedent of the statement: H1: There is significant relationship between job satisfaction and intention to leave H2: There is significant relationship between demographic factors and intention to leave H3: There is significant influence of job satisfaction factors to intention to leave H4: There is significant influence of demographic factors to intention to leave 3. 3 Research Design This research is intended to lo look at the relationship between Job Satisfaction and the Intention to leave by private sector workers.

Advantages And Disadvantages Of Multimedia Computer Science Essay

Advantages And Disadvantages Of Multimedia Computer Science Essay Multimedia is a combination of text, graphics, sound, animation, and video, interactive electronic or digital means of manipulation delivered to the user. Multimedia elements, including text, video, sound, graphics and animation. Used in the multimedia elements are present. Multimedia is only these elements are combined into a powerful new tool. The media elements in the worlds leading business and multi-platform multimedia services, video games and digital entertainment. Our work with our customers to provide the best solutions, while also providing the multimedia services they need to do this in order to achieve its market. We can create a very exciting and interesting and innovative and cost-effective technology, and then sell the item. Therefore, multimedia continues to play a huge role in keeping the attention and interest of the online advertising. . Interactive multimedia animation mode converted into a static image, therefore, to attract and encourage people to click on ads. Today there are thousands of sites on the Internet, the competition for customers in an unprecedented height. What ideal can be separated from your site depends on the nature of competition has been registered on your site any multimedia elements. Multimedia elements, such as through social media platforms such as Facebook, Twitter, and YouTube. So I would like to discuss about the multimedia elements in Twitter. Video is one of the multimedia elements that can be promote through by Twitter. . Promoting videos involves embedding your links into several highly trafficked websites. People can easily watch your company or product videos. Music helps your company or brand to easily connect emotionally with its consumers. Animated images can be used to provide product demonstrations and presentations of the award-winning. You can easily demonstrate the features and benefits of your product and, therefore, to encourage consumers to try them out. Interactive video or image, but also to help your business build relationships with consumers can watch your companys product commercials and respond by posting their views or comments. If you provide useful feedback, then you can easily establish long-term lasting relationships with consumers. When shooting video ads, graphics, or composer, you need to pay a lot of attention. You must produce the quality of work, not only interesting, but also cited the induced action. If you can not be delivered or the production quality of the multimedia elements, and then hire a professional multimedia experts, should be your next best choice. Multimedia marketing to produce amazing results, if it is a correct implementation. Conversely, if you produce a substandard video or graphics, then your companys image or reputation will be severely damaged. Therefore, you need to carry out a thorough study, so that you can come up with creative multimedia concepts, the interest of many consumers. Employ a creative multimedia agency or corporate gu arantee, provide you with high-quality multimedia concepts, it is possible to improve your website traffic or sales. Element in Twitter Out of all the elements, the most influential text on the quality of interactive multimedia. In general, the text provides important information. The text as a cornerstone of the tying of other media elements. Sound The sound is used to provide emphasis or highlight the transition from one page to another. Sound synchronization screen, so that teachers can submit a lot of information. Creative use of sounds to become imaginative stimulus; improper use, it has become an obstacle or an annoyance. The distance between the two properties amount the acoustic frequency in each peak height of these wave patterns (sometimes referred to as pitch) peaks. The greater the distance, low voice.Representatives, through video visualization capabilities can be direct and powerful. While this is no doubt, it is how we see and the ability to interact with digital video content to the use of digital video education to provide a new and exciting possibilities. The video can stimulate interest and if it is relevant information on the other pages, and not too far. Video of one of the most compelling reasons, may be its dramatic ability to induce emotional responses from individuals. Animation The animation is used to display status changes over time, slowly, to provide students with information to make them in smaller blocks, it is absorbed. Animation, when a user enters a combination, so that students can view the different versions over time change, according to different variables. Animation is used to prove an idea or to explain a concept. Video is usually yes taken from the life, while the animation is based on the drawings on the. 2-D animation there are two types of animation cell animation based on 3-D animation of moving objects on the screen along a predetermined path on the changes, one to the next path animation: 3D animation- the structure of a wide range of contour and 3D objects and scenes animation defines the motion of the object rendering to an object, such as color, surface texture properties involves three steps modeling of three-dimensional animation, and transparency3-ÃÆ' ° animation amount: 3D animation image: from the multimedia concept scan ning the James Schuman3 3D animation special effects: the two images together a series of image warping 3D animation effects deformation distort a single image of the virtual reality Create a user the surrounding environment, therefore, he or she becomes part of the experience. Graphic Graphics to provide a learning session, the most creative possibility. They can from the photographs, drawings, charts, spreadsheet, photo from the CD-ROM, or from the Internet to pull something. Scanners, hand-painted work can be included. Standing commented that the picture recognition memory is almost unlimited. The reason for this is that the images use a lot of range of cortical skills: color, shape, line, size, texture, visual rhythm, especially the imagination. The advantages and disadvantages of Multimedia There are a couple of advantages and disadvantages to using multimedia in communication. Im only going to a list a few important ones below. If you are interested to know more, visit one of the given websites by just following the links. Advantages This is a very user-friendly. It does not need the number of energy users, in this sense, you can sit down to watch the demo, you can read the text and hear the sound. It is a multi-sensory. It uses the senses of many users, while the use of multimedia, such as hearings, see and talk. It is a comprehensive and interactive. Through different media in the process of digital integration. The possibility of interaction easy feedback are greatly increased. It is flexible. Digitalization, this media can easily be changed to adapt to different situations and audiences. It can be used for a variety of audiences, ranging from one person to the whole group. Creative Industries: the creative industries, including advertising, media and news, they use multimedia fun and interactive way to express their thoughts. Organization of advertising agencies and other creative work across a creative way of information, ideas and news. Path information in an interactive visualization of these ideas, multimedia plays a vital role. The latest developments in the enterprise: technology and multimedia environment has made it possible for entrepreneurs to come up with an attractive company website or presentation, including information about their products and services to the interpretation of text, audio and video. Marketing: construction in the site text, images, video shows the general idea of à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹the product is very popular. To explain the links with the media, social networking sites to promote our ideas is inevitable. Customers can easily visualization and link to website, in a good way to understand the message. Telecommunications industry: Today, everyone is clear Multimedia Messaging Service (MMS). This service makes it possible to audio and video content from our mobile phones to send text. Previously, it was limited to only a certain number of text messages. In the phones multimedia applications area in 2012 will only increase with the daily development of the function, such as playing music, games, watching movies, and our mobile news. It can be seen in the entertainment industry entertainment: multimedia use one. With the latest technology research and invention, the annual multimedia range has been expanded. We like to see a 3D movie in the cinema theaters and on television and enjoy the movie special effects would not have been no multimedia possible. Running on a multimedia platform for video games. Multimedia range is the frequent introduction of a wide range of new video game every other day. In short, it can be said that increased consumer support and positive feedback from the range of digital multimedia, and only increase in 2012. Has become more technology-friendly in the world. Network marketing, the popularity of the use of computers, mobile phones and video games is expanding its door in 2012 of multimedia opportunities. . Disadvantages Information overload. Because it is so easy to use, it can contain too much information only once. Information overload. Because it is so easy to use, it can contain too much information only once. It takes time to compile. Even if it is flexible, it needs time with the original draft. It can be expensive. As one of my previous post mentioned, and multimedia using a wide range of resources, you can spend a lot of money. Too unrealistic. Large files such as video and audio effects, the time it takes to load your presentation. By adding too much may mean that you must use a larger computer storage files. If you want to upload to the Internet, there are several factors, such as bandwidth and the users ability to keep in mind. Compatibility Each browser can display at least some subset of HTML. The broad support of multimedia elements. The best example is the case of Apples mobile devices, Flash multimedia. As of mid-2012, the device still does not support Flash, resulting in the dependence of Flash iPad and iPhone, the website displays an error. This problem applies to other types of multimedia, as well. Use the Windows Media format, multimedia content website will often fail to work properly correct the users computer, the lack of the Windows Media plug-in. It takes time to compile. Even if it is flexible, it needs time with the original draft. It can be expensive. As one of my previous post mentioned, and multimedia using a wide range of resources, you can spend a lot of money. Too unrealistic. Large files such as video and audio effects, the time it takes to load your presentation. By adding too much may mean that you must use a larger computer storage files. If you want to upload to the Internet, there are several factors, such as bandwidth and the users ability to keep in mind. Compatibility Each browser can display at least some subset of HTML. The broad support of multimedia elements. The best example is the case of Apples mobile devices, Flash multimedia. As of mid-2012, the device still does not support Flash, resulting in the dependence of Flash iPad and iPhone, the website displays an error. This problem applies to other types of multimedia, as well. Use the Windows Media format, multimedia content website will often fail to work properly correct the users computer, the lack of the Windows Media plug-in. Question 2 Introduction A, multimedia production team may require as many as 18 discrete roles, including: Executive Producer Producer/Project Manager Creative Director/Multimedia Designer Art Director/Visual Designer Artist Interface Designer Game Designer   Subject Matter Expert Instructional Designer/Training Specialist Scriptwriter Animator(2-D/3-D) Sound Producer Music Composer Video Producer   Multimedia Programmer HTML Coder Lawyer/Media Acquisition Marketing Director Game Designer The work of game designers, video and computer game design and development team. Game designers usually have a game design, computer engineering or computer science degree. The game designers can enjoy the professional level designer, production assistant, programmer, junior game designers and quality assurance testing. Work with a team of game designers to develop and design video games. The game designer is a comprehensive, coordinated complex task to create a new team of designers and developers of video games is an important part. Game designers, such as character, multi-level, puzzles, art and animation design responsibilities. They can also write code using a different computer programming languagesà ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹. According to their professional duties, may also be responsible for project management tasks and test an earlier version of the video game. Responsibility of Game Designer The game designers have created the basic structure of the computer game, from story and setting, rules, characters, and a variety of objects in the game, including vehicles, buildings and weapons responsible for the design. They need to develop the game how to play to test and train games, to play it in some tests, everything is normal. Animator An Animator is produce a multiple image frames sequenced together to quickly create an animation is called the illusion of movement. The images can be digital or hand-drawn pictures, models or puppets. The animation is often in the two-dimensional animation, 3D modeling animation, stop frame or computer-generated animation. Computer-generated animation has a strong film (to create special effects or animation movies in their own right), as well as the work of television, the Internet and computer games industry in all aspects of. The art of animation, the animation of the basic skills are still dependent to a large extent, but the growth of a cartoonist need to be familiar with technical computer packages. Responsibility of Animator An Animator is responsible for leading and coordinating the animation team. Team participation, they may also be recruited to ensure that the selected artists the production of animation and drawing skills. They explained that, from the director, and other relevant departments of the short, animation, and the exchange of information. Marketing Director Marketing Director, responsible for the companys marketing efforts and strategies. The focus of the work may be mainly related to market segmentation, the definition of the consumer the common interests of the whole, income, age, race, or other factors. Director of marketing ultimately seek to find these market segments, which will purchase the products or services of their organization, as well as how best to present these products and services to selected target markets. Responsibility of Marketing Director Director of marketing, responsible for marketing, marketing plan, marketing budget, marketing, supplier management, business development and corporate communication activities related to monitoring the activities of management, marketing department, marketing database management and development and the development of the various functions of business the units of the organizations requirements of his or her work. Art Director/Visual Designer Art Director is responsible for art and design, advertising and shooting print and television advertising. They are policy makers, who are responsible for the quality of the finished product. The artistic director of a photographer, illustrator, model, advertising any props. Artistic director, to create a rough layout, the use of computers. The layout of the display copy and will use the fonts and colors, pictures look like. At this stage, the layout must be approved by the customer. Once approved as a rough layout of the ads, Artistic Director of the use of all resources to produce the finished ad. Responsibility of Art Director/Visual Designer The Art Director is responsible for printing or on-screen project, all the visual aspects. Artistic director, the process responsible for the development of visualization solutions for a variety of communication problems. He or she is helping to build corporate identity, promotional products and services; to improve the books, magazines, newsletters and other publications, and the establishment of the TV commercials, film and video production, website. Specializes in packaging, exhibition, or some specific areas of knowledge and experience in areas such as the Internet or art director. All directors, even those with a professional background, must be skilled not only design and illustration, and photography, computer, research, writing, and with the knowledge and supervision of graphic artists, photographers, writers, text editing, and other staff. Conclusion 18 discrete roles are important job that were in multimedia in our society todays. Therefore, responsibility of each 18 discrete roles is also useful and important in multimedia and our life when we were having which a job that inside of 18 discrete roles .