Media s Influence On Media Choice - 977 Words

In Changing Minds or Changing Channels, the authors Kevin Arceneaux and Martin Johnson state that we live in an area where it is easy for people to tune in to a television channel or any other source where we can be inform of current or past events which best fits our ideological predispositions. Although, it is very easy to tune in to programming that fits our ideological views there are political consequences of media choice. The authors state that partisan news have been known to reinforce prior beliefs and polarized the environment that we have today. Yet, the authors failed to support their claim that news media reinforces people’s beliefs and polarizes the environment because they use studies to support their claim that were conducted when viewers only had six channels to choose from. The authors clearly stated the problem of how media has become extremely influential in the lives of people because viewers chose what to watch and what to listen to based on their beliefs, political views, religion,....etc. Although, the authors stated that media has become an influential factor in the lives of people they failed to provide current evidence that supports their claims. The studies that were used to support the authors claims was when viewers only had six channels to choose from, but now viewers have more than six channels to pick from as their media source. The problem of how influential media has become in the lives of people is important because it strengthens theirShow MoreRelatedThe Impact Of Online Social Media On Society1088 Words   |  5 PagesImpact of Online Social Media The influence of social online networks. This is a very controversial topic. Whether or not it is okay for everyone to use or not. Whether or not it has benefited or not any at all. 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A person who is media literate can clearly describe the role of media in their lives. According to the Center for Media Literacy (CML) definition, media literacy is the ability to understand,Read MoreDue 11Th January.To What Extent Are We Influenced By The1537 Words   |  7 PagesDUE 11th January To what extent are we influenced by the media? Mass media can be defined as communication that transmits education, information, entertainment and news to mass audiences. Whether it be print media, such as newspapers and magazines, audio visual media, such as television, or cyber media, there has been debates on the impact and to what extent it can influence the populations behaviour, thoughts or actions. Print media, such as newspapers have an agenda. People trust newspapers asRead More Media Influence on Modern Society Essay1126 Words   |  5 Pages Our society is slowly but drastically, devolving. 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